Your CRM isn't Broken but your Process is

The CRM isn’t the villain. It’s just tired of taking the blame.

Let’s cut to it:

You invested in a shiny new CRM.

Trained your team. Set up the automation. Bragged about it on LinkedIn.
And yet… your pipeline still leaks, reporting’s a mess, and no one trusts the data.

Here’s the twist nobody wants to hear:

Your CRM isn’t broken. Your process is.

This isn’t a rant. It’s a diagnosis. And if you’ve ever stared at your CRM thinking,

“What the hell is this thing even doing?”

Well… then this is for you.

CRMs Don’t Fail. They Obey.

The CRM is not your enemy. It’s just doing what it was told to do.

If your sales stages are vague, your data is a mess, and no one agrees on what qualifies as a lead well then no software will save you.

It’ll just reflect the chaos you’re already working in. But now with nicer fonts.

CRMs don’t magically fix broken systems.
They amplify whatever you’ve already built be it good or bad.

So if adoption is low, reporting is meaningless, and you’re secretly using spreadsheets behind the scenes…

your process is the problem.

Let’s Talk About the Real Problem

Statistically, a lot of CRM rollouts flop - between 50 - 70% according to Gartner.

But not because the software is bad.
Because the strategy behind it is.

According to Salesforce, common causes of failure include:

• No clear business process

• Poor user adoption

• Data that’s inaccurate or duplicated

• Overcomplicated setups that serve no one

Let’s be honest:

Many CRM projects are led by “tech first” thinking, not business logic.

It’s like building a racetrack before deciding where the race starts and ends.

Fix the Process First, Then Plug In Tech

At b10, we don’t start by asking “Which CRM should we use?”

We start with:

• What journey are your customers actually taking?

• How does a lead become revenue (and stay there)?

• Where are the drop-offs, the delays, the “we’ll get back to you” black holes?

Once we understand your real commercial journey, then and only then do we configure the tech to support it.

Because tools don’t drive transformation.
Process does.

Here’s What We Actually Do

Step 1: See What’s Really Happening
We map your actual journey from first click to recurring revenue. Not what’s in your slide deck. What’s actually happening.

Step 2: Set Clear Outcomes
Shorter sales cycles? Better handovers? Higher conversion? Let’s credibly define it.

Step 3: Rebuild the Process
We remove friction, clarify ownership, and design a clean, scalable flow that teams actually understand.

Step 4: Configure the CRM to Match
Fields. Stages. Automations. Dashboards. All built to reflect the new, better process, not the legacy chaos.

Step 5: Train the Humans
Because no one likes a tool they don’t understand. Adoption doesn’t happen by accident.

What Happens When You Get It Right

Here’s the fun part:

1. Deals move faster

2. Your team actually uses the CRM

3. Everyone sees the same data

4. Leaders make better decisions, faster

5. Scaling becomes smoother, not scarier

You stop duct-taping your commercial engine. You start running it.

Stop Blaming the Software

Your CRM didn’t fail you. It did what you told it to do.
The real question is: Was it told the right thing?

If your commercial engine is stalling, don’t rush to switch platforms.
Fix the blueprint first.

We help businesses like yours design processes that actually work and then make the tech follow suit.

No more Frankenstacks. No more CRM rage.
Just clarity, alignment, and systems that scale with you - not against you.

Let’s Get Your CRM Working for You

If your CRM feels more like a filing cabinet than a growth engine, let’s fix that.

We rebuild the process.
We streamline and automate steps.
We optimise the system.
You get results.

Book a Call
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Here’s to your success,
The b10 Team
From First Click To Recurring Revenue