What Is Digital Transformation?

And Why Most Companies Get It Wrong

Over 70% of digital transformation efforts fail.
That’s not a scare tactic - it’s a McKinsey-backed stat.

Billions are spent each year on platforms, consultants, and "digital makeovers." But most companies walk away with little more than a bloated tech stack and some baffled staff.

Why?

Because most of them are focused on the tech instead of the transformation.

What Digital Transformation Actually Means

Let’s cut through the jargon.

Digital transformation is the process of using technology to fundamentally change how your business operates, delivers value, and scales.

This isn’t just adopting tools. It’s about making your workflows smarter, your data usable, and your team more effective.

It means:

• Redesigning how your business works, not just what software it uses

• Replacing manual friction with automated flow

• Aligning your tech stack with actual business goals

• Turning data into decisions and decisions into outcomes

Where Most Companies Go Wrong

Here’s the hard truth:

most businesses think they’re transforming.
What they’re really doing is spending.

• They buy a CRM… and no one uses it

• They launch a new website… but conversions don’t move

• They install a chatbot… but service still slows everything down

• They run email automations… without tracking actual engagement

All the tools in the world won’t save you from a broken process.
Disconnected systems, siloed data, and untrained teams are symptoms of digital layering, not digital transformation.

Transformation only happens when your systems, teams, and strategy actually evolve together.

The b10 Approach is Commercial-First, Always

At b10, we don’t lead with software. We lead with commercial impact.

We call our approach commercial transformation - a full-stack, end-to-end optimisation of everything from your first website click to recurring client revenue.

Here’s how we do digital transformation differently:

1. Strategy-first alignment
We map your business model, identify where time/money is leaking, and set clear goals tied to revenue, retention, or team efficiency.

2. Integrated system design
We don’t push tools. We connect the right stack from CRM to onboarding to reduce friction and increase flow.

3. Process + Automation
We streamline repetitive work using automation that actually fits your optimised workflows not someone else’s template.

4. Team training & adoption
We train your teams to use what we build so nothing breaks six weeks later.

5. Ongoing optimisation
We measure, adapt, and optimise because transformation is a living system, not a one-time install.

What Real Transformation Looks Like

When it works, you’ll feel it and your clients will too.

Here’s what you actually get:

Connected tools
Sales, marketing, service, and delivery all flowing together. One source of truth.

Faster decisions
Real-time dashboards. Clean data. Clear KPIs tied to outcomes.

Increased revenue
More conversions, faster onboarding, shorter sales cycles, and fewer dropped leads.

Operational clarity
Your team isn’t stuck in tools or meetings. They’re executing at speed and scale.

Better customer experience
Clients feel the difference because every interaction is smoother, faster, and more personalised.

The Smart Company Effect

Imagine two companies.

Company A buys every tool on the market such as a new fancy CRM, automation, dashboards, email platforms, chatbots.
They’re drowning in logins. Nothing syncs. Reporting is manual. Teams are frustrated.

Company B has fewer tools but every system is connected.
Leads are tracked. Onboarding is automated. Data flows. Dashboards work. Everyone saves time. Clients are happier.

Same investment. Very different results.

Digital transformation isn’t about more tools. It’s about alignment, flow, and outcomes.

Why This Matters More Than Ever

Right now, your competitors are digitising and so are your clients’ expectations.

If your workflows are clunky, your systems are disconnected, and your teams are duplicating work… you’re falling behind, even if everything looks modern.

But transformation doesn’t have to be scary, expensive, or overwhelming.

Start small. Start smart.
And above all, start with strategy not software.

Let’s Talk About Your Commercial Stack

At b10, we don’t just digitise, we transform.
Let’s build systems that actually scale your business.

👉 Book a free discovery call
👉 Or explore our Digital Transformation Services

P.S. Want more?

This article is part of our Commercial Transformation series helping founders, operators, and commercial leaders build businesses that run smarter, not harder.

Subscribe to get new posts: strategy, systems, commercial growth, and scalable infrastructure.

Here’s to your success,
The b10 Team
From First Click To Recurring Revenue