How to Unlock Business Innovation with Lateral Thinking

Rethinking Problem-Solving to Stay Ahead of the Curve

Imagine this…

You’re in a high-stakes business meeting, and the pressure is on. The team is stuck on a critical decision, running in circles with conventional solutions. Then, someone suggests a completely unconventional idea and one that initially sounds absurd.

But as the discussion unfolds, you realise it’s brilliant. The business moves forward, competition is outpaced, and a breakthrough is achieved.

This is lateral thinking in action, a concept pioneered by Edward de Bono.

Most businesses rely on logical, step-by-step reasoning - what de Bono calls ‘vertical thinking’. It’s useful, yes, but it often leads to predictable outcomes.

Lateral thinking, on the other hand, challenges assumptions, encourages creative leaps, and fosters game-changing innovation.

It’s the difference between following the path laid before you and creating a brand-new road. And in a world where businesses need to adapt or be left behind, lateral thinking isn’t just an advantage, it’s a necessity.

Let’s dive in…

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Understanding Lateral Thinking