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How First Principles Thinking Separates Innovators from the Rest

How breaking things down to their core truths can revolutionise the way you approach business and problem-solving

Aiden Boyd's avatar
Aiden Boyd
Mar 18, 2025
∙ Paid

Imagine you’re standing in a meeting room, faced with a seemingly insurmountable problem…

The team throws around ideas, but they all seem like iterations of old solutions - tweaks, adjustments, minor optimisations. You can’t shake the feeling that something is missing.

That perhaps, everyone is so caught up in “how things have always been done” that they’ve forgotten to ask:

What if we started from scratch?

That’s where First Principles Thinking comes in.

It’s the mental model that propelled Elon Musk to reinvent the space industry, allowed Aristotle to reshape philosophy, and gave physicists like Richard Feynman the ability to break down complex theories into fundamental truths.

It’s the difference between improving an existing system and creating an entirely new one. And in today’s business world, where innovation is the only real moat, mastering this way of thinking could be your biggest competitive advantage.

Let’s dive in…

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